Charles Ochieng Ong'ondo
Head Of Department, Department Of Communication Studies, School Of Human Resource Development, Moi University, P.o.box
Parental Guidance On Television Viewership By Children In Uasin Gishu County In Kenya
In this paper, we present findings of a study that investigated parents’ implementation of parental guidance (hereafter PG) of their children’s Television (TV) viewership in Kenya. TV remains one of the most preferred media by children and parents are expected to guide their children during viewership; yet, the nature of this guidance is not previously researched especially in Africa. The

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